Michael Black, President

Michael is the visionary and president of Black Tie Marketing. With 20 years experience in the shoe industry, Michael understands the unique challenges of Canadian retail. His commitment to customer service combined with his business acumen makes him a true partner to his retail clients.

Shannon Frizzell, Business Development Manager

With a unique blend of clinical expertise and fashion savvy, Shannon brings a fresh perspective to the world of footwear branding. A former foot specialist and self-proclaimed fashionista, she understands shoes- inside and out.

She is passionate about helping retailers and partners find the perfect fit- both in product and strategy, She supports customer success and drives business development initiatives with a collaborative approach. Whether she is building relationships, championing products, or strategizing for seasonal campaigns, her goal is simple: help businesses walk confidently into their next chapter.

Lauren Silverthorne, Logistics Coordinator

Lauren wears many hats at Black Tie Marketing; customer service, logistics, inventory management and trade show management. She's the calm voice at the end of the phone and the cheerful red head at the trade show booth. She's the oil that keeps the Black Tie Machine working smoothly.

Stellar, professional service.”

”Michael Black is an authority in the shoe industry whose opinion I value. He’s a professional with years of experience; predicting trends, providing great customer service, and adding value to our business."

— Diane Estler Ingeborg Shoes.

“4 thumbs way up!”

“Michael Black has been providing impeccable service to Susanne Shoes for over 20 years. I’ve always been impressed with his professionalism, attention to detail and conflict resolution. He’s a pro!”

— Gary Toner; Susanne Shoes